In Los Angeles, where even car accidents are theater, I
should have expected an audience gathering as a result of putting up studio strobe
lighting and food stylist’s gear in a shopping mall food court dining area.
People were eating their sandwiches and fries at the tables around my lighting
gear, while others walked by questioning “what is this for?” I'm sure there were some disappointed actors! I was shooting chicken kabob and rice and in
full concentration when I was approached by an employee from Urth Caffe and was
asked “do you specialize in food photography?” We exchanged contact
information, and a week later I was in a meeting with the chefs, food stylist, management
and owners of the Urth (pronounced like earth) Caffe chain, based in Los
Angeles.
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| http://www.DennisDavisPhotography.com |
During that meeting we discussed replacing their catering
menu photography, and creating new product photography of their coffee products
for their website and marketing. We talked about props, backgrounds, dishes, and
then walked around the restaurant, bakery, coffee roasting room and kitchens
looking at locations to shoot the products and food. We decided to start with a
test shoot without the food stylist to prepare a quick advertisement.
My test project was to create an image for a poster
promoting gluten free bread. I brought my ProFoto Monolights into Urth’s coffee
roasting room, and set up a scene in front of a stack of coffee bags and a
brick wall. We started by stacking the seeded buns on white plates, but due to
the name of the company decided to go with a more organic, earthy feel and put
the bread on a cutting board covered with flour, sunflower and poppy seeds.
Eggs, a coffee bag and a metal scoop holding flour are added as props and the
right lighting - we had a poster!
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| Dennis Davis Photography |
We started the food photography portion of our shoot at 6:00
am, hoping to shoot in front of the fireplace inside the constantly crowded
indoor dining area before the peak of the breakfast customers arrived. Urth Caffe offers a discount to government employees in uniform, so local police and
firemen flock to the place for some of the world’s best natural juices,
coffees, teas and made from scratch pastries, breads and desserts. Much of that
is in front of me on tables placed in front of the ornate, ceramic tile fireplace.
I am shooting on tripod with a Canon 100 mm macro lens on a Canon 5D Mark II
body, as this long lens will throw the background out of focus, and make the
food on the table stand out. I had to be about 12 feet from the front table to
compose my shot, and my back was right up against a table full of 4 of L.A.’s
finest in blue uniforms.
“Good morning, officer” I said to the huge balding man, and
went back to my business. Waiters would bring plates of food to food stylist
Norman Stewart, who would pick out his favorite items, add a flower or cup, and
bring in pastries and fruit plates as the mood hits him.
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| http://www.DennisDavisPhotography.com |
Friday morning we are on the other side of the glass, still
shooting in the general direction of the fireplace, but now from inside the
large bakery, where the restaurant patrons on other days can see bakers
preparing the pizza crusts, buns, handmade breads and desserts. Now we are
shooting cakes, and the beautiful chocolate curls on top of the cakes make me
want to snatch them off, stuff them in my mouth and eat them, as I have a great
weakness for chocolate. The out of focus people in restaurant dining area
create beautiful highlights and blurred streaks.
With food photography, the strongest “key” light is normally
low and to the rear. This light skims across moist food, creating shiny
highlights. My common tabletop lighting setup puts one Profoto 600 watt second
monolight with a 7 inch reflector and a 10 degree grid at the rear of the
better part of my tabletop food photography sets. This key light is
supplemented by two additional ProFoto monolights with medium softboxes on
them, to the front overhead both left and right. I add small cardboard silver
reflectors in front of the food as needed to fill shadows.
However with location lighting, all bets are off. The shots
in the bakery and roasting room were lit by florescent and incandescent lights
with green or orange color casts. I light the food, but shoot with a tripod
mounted long exposure often of 1-2 seconds to bring the exposure of the
background up to the level of the flash pointed at the food. This is why you
see gold and green highlights in some of the out of focus backgrounds in
location shots.
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| Photographer in Los Angeles |
Food photography requires an eye for what’s appetizing. You
taste the food with your camera lens, exploring angles, reflections and points
of view. Sometimes I think about food compositions as a new country to explore.
There is always an angle where the food looks its best, and I mean to find it.
If you’re key light is low and behind the food, then place your camera directly
across from the light, and allow the light to create highlights on the wet
areas of the food. This works great with meat, as it looks really succulent and
mouth watering.
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| http://www.DennisDavisPhotography.com |
Norman Stewart is an artist with food, and created some
amazing arrangements that were fun to light and photograph. I shot 60 gigabytes
worth of images that week, and I am still picking my favorites. Urth Caffe has
4 locations around Los Angeles, and has just licensed a branch in Japan. They
use the best ingredients, import their own coffee and tea, bake all their own
breads, pastries and desserts from scratch, and every plate is a vision of
beauty. If you are visiting Hollywood or Los Angeles, it is a delightful feast
worth the trip to visit Urth Caffe.
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| Davis Photographic |
