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Tuesday, April 23, 2013

Natural Light Studio on Ocean Blvd. in Long Beach, CA


DennisDavisPhotography.com

When I started looking for an apartment as the location for my Long Beach Natural Light Photography 
Studio, I considered several locations. One awesome place had 15 feet vaulted ceilings and a great fireplace. The high ceilings allow the lights to go up much higher on their stands, and are an advantage.  However, the windows were small, so one of my favorite styles shooting styles in natural or available light wasn’t that good in the location.

However, the apartment pictured here had the advantage of great windows with a view of the ocean. There are 6 windows that can be used for lighting or a background for a portrait. The hard wood floors can be used as a surface for product for food photography, or reclining portraits of models.


The address of my Long Beach Natural Light Photography Studio is 1055 Ocean Blvd., #C, Long Beach, CA 90802. Phone 213-434-3344 or see the website at http://www.DennisDavisPhotography.com


Lighting is by far the most difficult thing to learn about photography, and makes more difference in a photograph then any element besides the subject. The word "photography" comes from the Greek (phos) "light" + (graphis) "stylus", "paintbrush" or (graphĂȘ) "drawing", together meaning "drawing or painting with light." Lighting takes years to learn to do well, and there are hundreds of books written on the subject. This article will only scratch the surface on the topic, but there are links and book references at the end that will give you direction on where to look for more information.

Your eyes have a much greater ability to adjust to the differences between light and shadow than film or digital sensors do. Your eyes can look at a bright area of a landscape, but also take in all of the details in the shadow areas of that landscape. Film and digital sensors cannot. If you expose for the bright areas, the shadow areas will not have enough detail. If you expose for the shadow areas, the bright areas will be over exposed and the highlights blown out. The ability of a camera to capture a wide range of light levels is called dynamic range. A typical point and shoot or entry level digital SLR (single lens reflex) camera has a dynamic range of 6 f stops. A medium format digital back such as a Phase One or Leaf can have a dynamic range of 12 f stops. But even with these more expensive (up to $32,000 for the digital back alone) camera systems, the dynamic range cannot come close to matching that of your eyes.

Reflectors - Cheaper and as Effective as Lights

Much of photographic lighting is designed to deal with this problem of dynamic range. Because a digital sensor cannot capture both the bright areas and the dark areas of a picture at the same time, photographers will add a “fill light” to soften shadows and make them less dark. The simplest and cheapest light you can buy is not a light at all, but rather a reflector. My first reflectors as a beginning photographer were bought at Kmart or Wal-Mart, and were just sheets of white, gold or silver poster board – cost, $2.00. More professional versions of reflectors are the round collapsible reflectors found in photography stores, by companies such as Westcott or California Sunbounce.

The way that these reflectors are used outdoors is by having your subject stand with the sun lighting one side of their face, and bouncing the light from the reflector into the shadow side of their face. Experiment with the placement of the sun and the reflector – sun directly behind the person, left or right behind the person. Then have them face directly into the sun, and have them hold the reflector at waist level to bounce the light back into the shadows on their face.

Indoors photographers use various reflectors for different purposes. Some photographers make reflectors called “flats”. These are often 8 feet tall and 4 to 10 feet wide, and often can fold down the middle so that they can stand by themselves without support. Calumet makes a reflector system with PVC pipe frames that are 8’ x 4’ that have legs to make them stand. Fabric can be purchased to go on the frames in white, silver, gold, black, translucent, and various other colors.

You can make your own diffusion flats and reflectors if you wish. Diffusion flats are usually white cloth over a frame, or just hung from light stands or the ceiling. Lights are put behind the diffusion flat, and the cloth softens the light and makes the shadows have a soft edge. Reflector flats are often made of two pieces of foamcore or sheet rock painted white. The two 4’x 8’ pieces are attached so that they can form a V shape, and thus be free standing.
The ways these large reflectors are used are simple. The main light goes on one side of the subject, and the reflector goes on the other side to fill the shadows. The main light could be from a window, a continuous light source such as a tungsten or household light bulb, or from a strobe. Usually the light source is defused through a softbox, umbrella or cloth to soften the light, but hard light with a reflector is nice, too.

Product photographers use reflectors as well, but they tend to be much smaller and more controllable. Some product photographers bounce light where they want it with small mirrors. I have made a system of reflectors out of silver “mirror” cardboard that I bought at an art supply store. I cut the paper into long strips between 4” and 10” wide, then folded them to make triangles that would stand on their own when taped or glued. Although these work well, I prefer LightRight reflectors as they are more adjustable due to their sliding magnets on the back.

I use a system of small reflectors that come from LightRight for food and product photography. These are cardboard silver reflectors made with a shiny silver surface on one side, and a white surface on the other side. The reflectors have a sliding magnet system that allows me to angle the light anywhere I wish. I usually use two strobes with softboxes, and one hard light focused through a grid (a round metal disk that allows light to pass through a honeycomb pattern, focusing the light and keeping it narrow). I usually will bounce the light from the hard light back into the shadow side of the product with a LightRight reflector.

This was my studio in downtown Los Angeles. Great windows
and floors, but $2,400 a month eats in the profits!
Don’t own any photography lights? You can do product photography with just window light and three or four LightRight reflectors. Defuse the window light with a white sheet or curtain; place your product on a paper or cloth background, then bounce the light from the window into the shadow side of the product with your reflectors. It works great!

Types of Lights Used in Photography

There are two main categories of lights used in photography, continuous lights and strobe or flash. Some photography instructors suggest that a beginning photographer start with continuous lights to learn how light works, then advance to strobes after they gain confidence. In the continuous light category, there are tungsten lights made by companies such as Lowel and Photoflex costing about about $500 to $1.200 for a basic kit.

The advantages of tungsten lights are as follows:

  • As with all continuous lights, you can clearly see where the light and shadows fall. You can add lights and reflectors to make the lighting setup you need.
  • They are bright, affordable, and a good choice if you are shooting something that will not be bothered by the heat, and that doesn’t move. In other words, products , furniture and items to be sold on eBay are good prospects for tungsten lights
  • If you want to shoot both video and still photography, tungsten is a good choice


The disadvantages are as follows:

The color temperature is 3200 degrees Kelvin, which is an orange colored light. Although by doing a good white balance on your digital camera you can compensate for this in a dark room, in a room lit with sunlight you will come up with difficult lighting situations.

They are very hot. You can burn yourself easily, make people sweat and their makeup run, and make food dry out and melt. Use gloves when handling hot lights.

They are not as bright as flash, and do not stop action. You will need to work at larger apertures with less depth of field then flash, or work at higher ISO ratings (thus more noise in your pictures) than flash.

Even cheaper then tungsten lights, photo floods by makers such as Smith Victor A basic lighting kit can be had from stores like B and H Photo or Calumet for $250 to $500. Photo floods can be 3200 Kelvin or 4800 Kelvin depending on if you use the white or blue colored lights. They work mostly like tungsten lights, but the bulbs have shorter life spans, and the kits have fewer accessories available. If you are just starting to experiment with lighting, just want simple lights for product photography, or if you work black and white, these might be a good choice for you.

The better and more expensive type of continuous lights are daylight balanced fluorescent lights. These lights are cool, can be used in daylight, and have a soft beautiful light. However, they are not very bright, and it takes large and expensive light banks to meet many photographic requirements. Makers of daylight balanced fluorescent include Kino Flo, Calumet and Photoflex. Photoflex has lights that can use both fluorescent and tungsten bulbs, making them much more versatile. As fluorescent lights cannot produce hard light, some photographers mix strobe with fluorescent daylight balanced lights for a unique look.

Flash

Strobe lights are the choice of most professional photographers, for the following reasons:
  • The stop action well, freezing the subject so that the subjects are not blurred in the picture
  • They are cool, as they are only on while the picture is being taken
  • They are daylight balanced, so there is no problem with white balance on your camera, and you can use them in situations where there is window light mixed with your strobes. Unlike tungsten or photo floods, you can also use them out of doors to fill the shadows caused by bright sunlight.
  • Most professional flash units have tungsten modeling lights, thus you have the advantage of both types of lights in one unit. The modeling lights allow you to see where your lights are falling, and make decisions about how many lights to use and where to place them.


In addition to the obvious on-camera battery powered flash units, there are two main types of studio flash units – those linked to a power pack by cables, and mono lights which have the power generator built in. Some of the more popular makers of strobe units are Bowens, Broncolor, Dyna-Lite , Elinchrom , Photogenic, Profoto, Speedotron. Some inexpensive but powerful mono light strobes are made by White Lightning, and are very popular with beginning professionals. Most photographers prefer to use power pack units in the studio, as adjusting lighting ratios is easier when you don’t have to physically go to each light separately as you would with mono lights. Mono lights are more practical for location work, as you can put them a wide distance apart, and hide them easily within a setting.

Light Modifiers

The secret to great photographs is lighting control. Light modifiers allow you to put the quality of light where you want it, and keep it away from where you don’t want it. The following are light modifiers commonly used with flash in a commercial photography studio.

Softboxes: built like a dome tent, these light modifiers soften and defuse the light, taking the hard edge off of shadows. They have a reflective surface inside such as white or silver, and one or two pieces of cloth over the light for diffusion. Softboxes are the most important light modifier tool you can buy as a commercial photographer, but they are often overused, resulting in photographs that are flat and featureless.

Softbox grids: These are cloth honeycomb modifiers that fit on the front of a softbox. They keep the light from going where you don’t want it, and make the light travel in a straight line.

Reflectors: These are metal cone-shaped modifiers used for reflecting hard, undiffused light, or for bouncing light into an umbrella or off or through a light panel. Reflectors come in various shapes and sizes, and can focus light in broad or narrow angles.

Beauty dishes: Although it is technically a reflector, it has a shield in front of the flash bulb that bounces the light back into the dish. It is a broad, hard light often used in fashion and portrait photography.

Reflector grids: These are metal disks that fit on the front of reflectors. They have a honeycomb pattern that allows the light to pass through, but in a more focused, narrow beam. Grids come in various degrees, such as 10, 20, 30 and 40 degree grids, with the higher number being a broader beam of light. Grids are useful for hair lights, rim lights, back and side lighting with food and products, and can keep lens flare from ruining your picture.

Barn doors: These fit over a reflector, and have doors on them that can open or shut, keeping the light off of areas where you don’t want it.

Snoots: Focuses the light in a narrow, round beam

Umbrellas: Hugely popular with portrait photographers for years, they have been replaced by softboxes in many photographers toolbox. However, they are inexpensive, and you can shoot through them for soft, defused light, or bounce light off of them for a little harder light. They come in white, silver and gold. They do not have the control of a softbox, as the light goes everywhere.

Flags: These are black cloth stretched over a metal frame. They are used for keeping light off of areas, such as when you use a color gel on your background light and don’t want white light to dilute the color. If you are trying to create shadows in your picture, flags are very useful.

Gels: Colored semitransparent plastic film that goes over a reflector or light to change the color of the light. Warming gels are very popular in fashion and glamour photography, red, blue and purple gels are often used in annual report and industrial photography. Many photographers will put a colored gel on their background light, so that the background fades from one color to another.

Building and Equipping a Home Studio

The space you use should have white walls, otherwise you will make color casts on your photographs. You should be able to get the room totally dark, perhaps by putting blackout cloth over the windows. This is to see what you lights are doing. Ceiling height of 10 feet or higher is best, but if you have your taller portrait subject to sit rather than stand you can get away with an 8 foot ceiling. Home studios are often built in garages or spare bedrooms. A 12’ x 14’ bedroom is big enough for tabletop photography and portraits of one person, a 16’ x 20 garage can be used for portraits with two or three people, table top and most other kinds of studio photography.

Basic Home Photography Studio Equipment list
  • Sturdy tripod
  • Background stand (two light stands with a pole on top of them is typical)
  • A light stand for each light you have
  • Two or more lights
  • Two softboxes (preferred) or two umbrellas (cheaper)
  • Two reflectors for your lights, and two grids
  • Reflectors as needed
  • Folding table for tabletop photography
  • Background paper and materials
  • Metal clamps (large clothes pin style)
  • Camera
  • Computer and photo editing software

Basic Beginning Professional Photographers Equipment List
  • Sturdy tripod
  • Background stand (two light stands with a pole on top of them is typical)
  • 5 to 10 light stands (at least two Matthews C stands to be used to hold flags)
  • 3 to 6 lights
  • 3-5 softboxes of various sizes
  • Two grid reflectors
  • One beauty dish (if you plan to do fashion or portraits)
  • Folding table for tabletop photography
  • Background paper and materials
  • Carrying cases for location work
  • Various reflectors and diffusers
  • 3-6 flags of various sizes
  • Gels
  • Metal clamps (large clothes pin style)
  • Gaffer tape
  • Cinefoil (matte black aluminum material to modify light)
  • One barndoor
  • 1-3 snoots
  • At least two cameras (what if one fails on an important shoot?)
  • 3 or more lenses (I use a macro, 17mm – 40mm zoom and 24mm to 105mm zoom the most on my Canon DSLR)
  • Textured materials for product photography – stone, bamboo, wood, rocks, art paper
  • Computer and photo editing software

My professional studio is equipped with 14 studio strobes, 16 light stands, 8 softboxes, 50 or more reflectors, 10 flags, etc. I use a Profoto D4 power pack with 4 light heads as my primary studio light, and 4 Profoto mono lights on location. At times I shoot a big enough area on location that I have to take all of my lights - about once a year. I have a battery powered Speedotron system with 2 heads that can produce 1500 watt seconds of light without being plugged in. It is great for shooting in the park or on the beach, or in industrial settings without power.

But, you have to start somewhere, so buy a reflector if you are looking to get started!

*


Tuesday, April 9, 2013

Recycled Paperboard Plant Photography

It all starts with that McDonalds or Burger King bag of used napkins, empty hamburger boxes, and soda cups you are about to throw in the trash. Recycled paperboard starts as trash, and becomes packaging, frozen food boxes, cardboard tubes, tickets to the ballgame, or a box of chocolates. Last month I did a two day photo shoot of 3 Los Angeles area recycled paperboard manufacturing plants. It was kind of like going on a school field trip to learn how things are made, and getting paid for it. Cool!

At the back of the first plant were large piles of paper and cardboard trash. These piles of trash are scooped up with a front end loader, and placed on a conveyor belt that carries the trash to the tanks. In large tanks, water and chemicals are added to the recycled paper scraps, where it is stirred, ground, mixed and turned into paper pulp. This grey, goopy, oatmeal-with-no-raisins-looking stuff is the raw material used to make the products that come out at the other end of the line.

The largest machine at the first plant has been in use for over 60 years. The image shows
a machine hundreds of feet long, with massive cylinders that roll over, flatten and remove moisture from the paperboard. Nine separate layers of the goopy oatmeal mixture are rolled onto the paper base layer, smoothed out, flattened, and dried before the next layer is applied. Heating units 10 feet wide cook the paperboard as it rolls on to its next traumatic experience of squashing, rolling, heating, steaming, dying and who knows what else.

Huge rolls of paperboard taller than a man come off the other end of the machine. Various dyes have been added to make some of the paperboard black, red, orange, yellow, or blue. This paperboard can now be printed on, dye cut or shaped into packaging. The rolls of paper are moved around the plant with forklifts.
DennisDavisPhotography.com

The second plant we visited does some of the cuts to turn the paperboard into packaging. They cut the paperboard into poster sized sheets, and then stack and shrink wrap them. Other sheets of paper they score and cut part of it to create boxes.

The final plant was located in Ontario, CA and they create paperboard tubes ranging from paper towel tubes to cardboard tubes 15 feet tall and 5 feet across. There are metal racks in the plant that support 3 inch wide strips of paper. This paper is on rolls that are chest high, and the paper strips are threaded over the top of the 20 foot high metal rack, and then threaded onto a rotating tube of cardboard. Glue is applied to the paper strips as the tube rotates, and layer upon layer is built up until the cardboard tube is thick and sturdy.
DennisDavisPhotography.com

Other machines cut the cardboard tubes at the specified lengths, and the tubes are shrink wrapped and loaded into trucks to be delivered to clients. Tubes of various colors, diameters and lengths are being removed from machines and crated for delivery.

In the first plant what began as 10 minute walk through turned into a two hour photo shoot, with all my lighting gear left behind in the trunk of my car. Available light photography technique relied upon a tripod and long exposures to capture detail in the dark manufacturing plant. Exposures were often in the two second range. At the second plant I added a hand held flash, but at the third plant I had an assistant carry a 1,500 watt second Speedotron Explorer battery pack, and one flash head with a soft box. I plugged it in when power was nearby, and used it in battery mode when there was no power. Although I had the flash, it was only for lighting what was in the foreground, as the background was usually the size of a gymnasium and require the long exposure to bring the light up to the level of the foreground. As you look at the pictures, see if you can tell which were made with available light only, versus the ones with flash added.

My camera is the Canon 5D Mark II, a 21 megapixel full frame camera that produces a 60 mega byte file. I have had clients complain that images created at 1600 ISO are too grainy to enlarge for trade show signs, so I try to keep my ISO to 100 – 400 and use the long exposures to collect the light I need.

Paper mills and paperboard plants can cover several city blocks.

"This is Los Angeles Industrial Photography, on location and in the grime, walking through streams of paper pulp runoff, and getting dye on your boots."

 I am sticking my camera lens in steam, splashing water, heating ovens and under moving objects. Good thing my insurance is paid up!

If you are willing to go after this kind of dirty work, you should know that the wear and tear on your gear is high. Things break on location, where power lines and lights on stands are tripped over and knocked down with regularity. Therefore, you want to get the most rugged gear you can, and maintain it well. You will need a sense of adventure and curiosity, sticking your nose anywhere that looks interesting. Finally, never forget that you are delivering a product, marketing tools to help sell the company’s product or service. You photos are the face of the company, and they need to show what is often a dirty, cluttered environment as a world class, impressive facility.




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DennisDavisPhotography.com



Dennis Davis Photography




DennisDavisPhotography.com
A single flash was used on all images in this row below the red line, but were also made with a long exposure to allow the background available light to fill in.


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Friday, March 8, 2013

Down to Urth


In Los Angeles, where even car accidents are theater, I should have expected an audience gathering as a result of putting up studio strobe lighting and food stylist’s gear in a shopping mall food court dining area. People were eating their sandwiches and fries at the tables around my lighting gear, while others walked by questioning “what is this for?” I'm sure there were some disappointed actors! I was shooting chicken kabob and rice and in full concentration when I was approached by an employee from Urth Caffe and was asked “do you specialize in food photography?” We exchanged contact information, and a week later I was in a meeting with the chefs, food stylist, management and owners of the Urth (pronounced like earth) Caffe chain, based in Los Angeles.

http://www.DennisDavisPhotography.com
During that meeting we discussed replacing their catering menu photography, and creating new product photography of their coffee products for their website and marketing. We talked about props, backgrounds, dishes, and then walked around the restaurant, bakery, coffee roasting room and kitchens looking at locations to shoot the products and food. We decided to start with a test shoot without the food stylist to prepare a quick advertisement.

My test project was to create an image for a poster promoting gluten free bread. I brought my ProFoto Monolights into Urth’s coffee roasting room, and set up a scene in front of a stack of coffee bags and a brick wall. We started by stacking the seeded buns on white plates, but due to the name of the company decided to go with a more organic, earthy feel and put the bread on a cutting board covered with flour, sunflower and poppy seeds. Eggs, a coffee bag and a metal scoop holding flour are added as props and the right lighting - we had a poster!

Dennis Davis Photography
We started the food photography portion of our shoot at 6:00 am, hoping to shoot in front of the fireplace inside the constantly crowded indoor dining area before the peak of the breakfast customers arrived. Urth Caffe offers a discount to government employees in uniform, so local police and firemen flock to the place for some of the world’s best natural juices, coffees, teas and made from scratch pastries, breads and desserts. Much of that is in front of me on tables placed in front of the ornate, ceramic tile fireplace. I am shooting on tripod with a Canon 100 mm macro lens on a Canon 5D Mark II body, as this long lens will throw the background out of focus, and make the food on the table stand out. I had to be about 12 feet from the front table to compose my shot, and my back was right up against a table full of 4 of L.A.’s finest in blue uniforms.

“Good morning, officer” I said to the huge balding man, and went back to my business. Waiters would bring plates of food to food stylist Norman Stewart, who would pick out his favorite items, add a flower or cup, and bring in pastries and fruit plates as the mood hits him.

http://www.DennisDavisPhotography.com
Friday morning we are on the other side of the glass, still shooting in the general direction of the fireplace, but now from inside the large bakery, where the restaurant patrons on other days can see bakers preparing the pizza crusts, buns, handmade breads and desserts. Now we are shooting cakes, and the beautiful chocolate curls on top of the cakes make me want to snatch them off, stuff them in my mouth and eat them, as I have a great weakness for chocolate. The out of focus people in restaurant dining area create beautiful highlights and blurred streaks.

With food photography, the strongest “key” light is normally low and to the rear. This light skims across moist food, creating shiny highlights. My common tabletop lighting setup puts one Profoto 600 watt second monolight with a 7 inch reflector and a 10 degree grid at the rear of the better part of my tabletop food photography sets. This key light is supplemented by two additional ProFoto monolights with medium softboxes on them, to the front overhead both left and right. I add small cardboard silver reflectors in front of the food as needed to fill shadows.

However with location lighting, all bets are off. The shots in the bakery and roasting room were lit by florescent and incandescent lights with green or orange color casts. I light the food, but shoot with a tripod mounted long exposure often of 1-2 seconds to bring the exposure of the background up to the level of the flash pointed at the food. This is why you see gold and green highlights in some of the out of focus backgrounds in location shots.

Photographer in Los Angeles
Food photography requires an eye for what’s appetizing. You taste the food with your camera lens, exploring angles, reflections and points of view. Sometimes I think about food compositions as a new country to explore. There is always an angle where the food looks its best, and I mean to find it. If you’re key light is low and behind the food, then place your camera directly across from the light, and allow the light to create highlights on the wet areas of the food. This works great with meat, as it looks really succulent and mouth watering.

http://www.DennisDavisPhotography.com
Norman Stewart is an artist with food, and created some amazing arrangements that were fun to light and photograph. I shot 60 gigabytes worth of images that week, and I am still picking my favorites. Urth Caffe has 4 locations around Los Angeles, and has just licensed a branch in Japan. They use the best ingredients, import their own coffee and tea, bake all their own breads, pastries and desserts from scratch, and every plate is a vision of beauty. If you are visiting Hollywood or Los Angeles, it is a delightful feast worth the trip to visit Urth Caffe

Davis Photographic

Friday, February 8, 2013

Heavy Metal – LA Industrial Photography

Los Angeles is the largest major manufacturing center in the United States, with over 500,000 manufacturing and industrial workers. The city is one of the world's busiest ports, with 4.5 billion dollars recently invested to improve the infrastructure at the port of Los Angeles. Steel fabrication is the second largest industry in manufacturing, followed closely by fashion apparel. It is in this setting that Dennis Davis Photography has developed into a force in the Los Angeles Industrial Photography field.


Industrial photography work is available anywhere there are people making and building things. People who make airliner parts, clothing, furniture, package food or build houses all need to sell their products and services. They need brochures, magazine advertisements, billboards and websites, so they need excellent photography to sell these things. Larger companies have a legal requirement to create annual reports for their stock holders, and photography is always an important part of annual reports.

Clients can be found by checking the yellow pages under manufacturing, purchasing mailing lists, or by scouting industrial areas in your city. I do a monthly email blast to industrial companies listed in agency access’ database, see www.agencyaccess.com. I also send out direct mail pieces to this list.

Dennis Davis Photography
However, the majority of my industrial clients find me because I have a page about industrial photography on my website. This page uses keywords like annual report photography, Los Angeles Industrial Photographer, industry photographer, shipping photography, construction photographer, etc.

In most industrial photo shoots you will be asked to capture images of machines. Some of these machines will be so large that even with your widest angle lens; you cannot back up far enough to get the whole machine in the shot. I was once asked to photograph a machine that makes cardboard boxes that was the length of two football fields. For long machines like that, try your widest angle lens and from five inches away from the side of the machine, angle your lens at 90 degrees and watch the machine fade off into the horizon. For many larger machines, the best angle to shoot from is from above. Often the company will have hydraulic lifts they will take you up in, or tall ladders that will allow you to shoot from above. You can also try shooting up at the machine from ground level, looking up.


I always try to include employees interacting with the machines in at least half of my shots. This gives the viewer a better idea of what the machine does and its size. Even if the machine is not running, the employee can pretend to work on the machine with tools, pretending to repair it.
Dennis Davis Photography
Los Angeles County is full of big industrial companies like Boeing, Vizio and Kingston Technology. There are strip of metal, rods of metal, sheets of metal in stacks and rolls, on shelves or not. It takes a creative mind and a good selection of photographic tools to show LA clients something new. I like;

  • Shooting unexpected angles, including from above and from below. If there is a lift, catwalk or ladder, I am looking for an unexpected perspective. Make sure your insurance is paid up!
  • Using colored gels on lights. A background in Hollywood or Broadway New York theatrical lighting would not be wasted if used in Los Angeles industrial photography. These folks like drama! They are bored with the same old same old. So I put a magenta gel on the light to the left, and a blue gel on the light to the right and presto changeo! The boring rolls of sheet metal become a space ship from the planet bluetoe. Then change to green on the right and blue on the left. Whatever. It’s cool.





  • Finding patterns. I like shooting long sales of repeating patterns like spools of metal strips or wire. Patterns placed in a diagonal angle across your frame are the most dramatic.


  • Dennis Davis Photography
    Often in Los Angeles machine shops and manufacturing plants you will see welding, torches, and open flame burning and shaping metal. When you see sparks or flame, put your camera on a tripod and go for exposures one second or longer. Experiment while looking on the back of your camera, and bracket your exposures. Stand back when the sparks get near you, or you will get burned!

     I even did one photo shoot in the City of Industry in LA  where they were melting metal in boiling pots, I am talking Terminator 2 melting metal, and dissolves everything that drops in it hot!! The men that work there every day never lack for a heater in winter! My lenses kept fogging up in the heat, but I got my shot!

    I consider anything longer than I can hand hold to be a long exposure. Shooting in massive indoor spaces, anything like 1/60 of a second or shorter can require an ISO of 2000 or higher without adding flash. Add three or four flash heads on light stands in a space the size of football field, and you can light perhaps a quarter of the space. The entire building interior appears dark except the area the flash heads illuminate. I normally light the area around my subject, usually an employee working on a machine. I may add a light illuminating a wall on the opposite side of the huge building. Then I allow time and available light to do the rest. I bracket exposures from ¼ second to two seconds, popping the flash at the beginning of the exposure, and telling my subject not to move. If people walk through the background, I let them blur.

    A sturdy tripod is required for long exposures, and many photographers like using an electronic cable release to eliminate the vibrations from a finger touching the shutter button.


    Machine shops and industrial environments are often cluttered and messy. Metal shavings and rags, oil and empty cardboard boxes pile up and don’t get removed. Although I have sent an email to the company in advance asking for the place to be cleaned before I arrive, often it does not happen. You are responsible for whatever appears in your camera frame. If there are mop buckets, trash cans, empty boxes or whatever appearing in your picture, you need to get them moved. I recently took a photograph of a man working on measuring a pipe. I set the shot up for vertical composition, and took a number of exposures. When I switched to horizontal, I didn’t notice that someone had left a broom in the floor on the right side of the image. I had to crop the image square before I gave it to the client to get rid of the broom.

    Dennis Davis Photography
    The reason many industrial client are bringing in a big, high priced photographer like you is to show what they can do, often in a capabilities brochure or website. They want to demonstrate their ability to wield a pipe, make a drill bit, create metal strips, cut wood or any number of functions. You are their partner in demonstrating these abilities. You have to remember that your pictures are the company’s sales force. The company wants to demonstrate the ability to move product from point A to point B, so you need to show all 26 of their trucks in one amazing, dramatic shot. Can you do it? Are you able to make the kind of images, so that when the company’s potential clients are walking through a trade show and see the image you made on the wall, will they stop and say “wow?” If so, you have something you can sell in the industrial photography field.




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    Wednesday, November 28, 2012

    6 Reflections on Reflections

    This portrait was shot on a cloudy, overcast day 
    minutes before the rain started. See the image
    below for how the reflector was used.
    Controlling light is a vital part of creating commercial photographs. This article discusses three types of photography accessories used for controlling or bouncing light. Collapsible reflectors come in white, silver, gold and zebra, and are great for location portraits and studio work. Smaller silver or white cardboard or mirror reflectors are used for table top product or food photography, and finally cocoon shooting cubes are used when no reflections are wanted. See www.DennisDavisPhotography.com for more portraits.

    I taught a portrait seminar in Denver, Colorado mid-summer. I was hoping for a sunny afternoon, but heavy clouds rolled in as we took out models outside, and day became overcast and shadow less. The workshop students were surprised when we started using reflectors to redirect the skylight into the model’s faces, bringing direction to the low contrast lighting. The reflectors created catch lights in the model’s eyes, and much better directional lighting than the students expected.

    On overcast, cloudy days, I will often have my model hold a reflector at their waist level for a head and shoulder portrait. I take care that their arms look natural, and are not too wide from holding the reflector. The light from the sky bounces up in their face, creating catch lights and  filling shadows under their eyes. As the color temperature of light on overcast days or in shadow can be two or three thousand degrees Kelvin bluer than light in direct sunlight, I often use gold or zebra reflectors in shadow. Zebra reflectors alternate between gold and silver stripes. The warmth of the golden light tones down the blue from the skylight and makes the model’s skin look tan instead of blue / grey.

    On sunny days I often like to place the model with the sun behind them, hitting the top of their head and shoulders. Then I hold a large reflector in front of the model, picking up the sunlight coming from behind and bouncing it into their face. This creates much more directional and natural looking light then fill flash from right above the camera lens.

    The highlights on the meat are created by the key light behind the plate.
    Notice the shadow in the front below the chicken. However, the detail in the 
    foreground shadow is lit by the small reflector I put in front of
    the plate. See www.DennisDavisPhotography.com for more examples.
    Many food photographers put the key light behind the food, shining across it. This causes wet or oily food to reflect the light with beautiful highlights. I personally usually use a ProPhoto head with a 7 inch reflector and a 10 degree grid as the key light for much of my food photography. The key light is positioned behind the food and just over the top of the background, where it will create shiny highlights on the meat on the plate.

    However, with the strongest light coming from behind the food, dark shadows are created at the front of the plate, where the eye will go first. I place small, silver mylar-covered cardboard reflectors in front of the plate, to pick up the key light and bounce it into the front of the plate where the shadows are. A reflector works better than adding another light, as it can be positioned and controlled better than a light on a stand could be.

    At times I use white cardboard reflectors or small mirrors for still life photography, but the silver mylar cardboard reflectors are my favorite. You may make your own reflectors from “mirror paper” sold at art supply stores, or purchase them from Light Right, at http://www.lightrightreflector.com/

    The wood behind the desk reflected my softboxes until
    I bounced the light off of the wall. 
    Reflections caused by studio lighting as well as from windows or room lights must be controlled or eliminated in many location shoots and still life shoots, or the final image will be unacceptable. I remember shooting an executive portrait in a legal firm office that had beautiful polished wood cabinets behind the subject’s desk. Every position I tried for my lights resulted in glaring reflections off the shiny wood, and it looked horrible. Larger softboxes resulted in larger reflections. I finally bounced the lights off of one wall and the ceiling, and changed my camera angle until all the reflections were gone. A great portrait and happy client was the result.

    The plastic film on the outside of these bottles reflected
    every light I put on them, until I put them in a cocoon.
    I tried the same technique with a still life product photography shoot last month, and it wasn’t good enough. I was shooting soft drinks that were packaged in bottles, and then wrapped with plastic film printed with the logo, flavor and ingredients. The top of the bottle was like a curved mirror, and I had glaring reflections right where the logo and name of the drink was printed. Bouncing the light off of walls or ceiling only made bigger reflections. I switched to a totally different approach that I normally reserve for chrome, glass or stainless steel products. I put the bottles in a cocoon shooting tent cube made by Redwing. Shooting cubes are much like dome tents. They have metal or plastic frames covered with white cloth.

    I cut background paper to fit into the inside of the cube, then placed the client’s drink bottle inside. I put three softbox lights around the cube, left, right and overhead. The camera lens goes through an opening cut in the front of the cocoon. With reflective products made of chrome or stainless steel, your lights, stands, tripod and you will reflect in the product if you don’t use a cocoon. By sticking the lens through an opening in the front of the cube there are fewer things to reflect in the shiny product. My drink bottles now had well lit logos and flavor names, with no reflections. The client was happy, and I got paid, which was the whole purpose of the exercise anyway. 

    Tuesday, September 4, 2012

    8 Ways for an Art Director to Get More from a Photographer

    DennisDavisPhotography.com

    Your client has a product or service that needs some really great art to sell it. The first job of that art is to get the attention of your client’s potential customers. As they are clicking on web pages or turning pages in a magazine, the photograph has to make the customer stop clicking or turning pages and go “wow” long enough to think they might want the product or service. It is your job to come up with great ideas for that artwork.

    However, in the case of photography, it is not enough that the idea is in your head. You have to pick the correct photographer that has the skill set to execute the photography. They have to have the style, skill, vision and taste to make the photography work for you, your client, and ultimately, your client’s customers. Then you have to get your ideas out of your head, and get them into the photographer’s head. Not an easy task.

    http://www.DennisDavisPhotography.com
    1. Draw your idea. You took enough drawing classes in design school to at least draw stick figures. So if you want the male model to be opening the car door while standing on the left, and the female model to be taking his hand , draw it that way. The biggest thing that you and your photographer have in common is that you both think visually. Words are great, but drawings communicate faster. Take the time to show camera angle and height, wide angle distortion, cropping and composition. Then use the drawings to talk through the shoot with your photographer. If they are in another city, scan the drawings and talk about them over the phone.

    2. Give them a shot list. Often for the sake of economy, several shots have to be done in one day. Prioritize. Tell your photographer which shots should take the most of their time and attention. Point out anything unusual or difficult. Make sure you have drawings for the most critical shots, and review the shot list and drawings together with your photographer.

    3. Quote me. After you get your shot list and drawings complete, you will normally ask several photographers to give you an estimate of what the shoot will cost. Photographers hate this step, as they are totally guessing what your budget is, and what competing photographers will quote.  In addition to the fee for the photographer’s time, this will often include costs such as stylists, hair and makeup artists, models, locations, props, studio rentals, lighting rentals and so forth.
    Dennis Davis Photography
    The shot list needs to have enough detail so that the photographer can quickly determine what is needed for the shoot so that they can make an accurate quote.

    Some art directors will have photographers spend hours or even days preparing a quote, only to tell them “we decided to go with our regular photographer, we just wanted to make sure they were giving us a good price.” Don’t expect to do this more than once to a photographer, using people like that hurts you in the long run. If you want a quote you can take to a client, give your photographer a budget range if you can. It will save time for everyone.
    Dennis Davis Photography
    4. Show me the money. An art director needs to help the photographer understand everything that’s needed to make the shot work, including locations, models, stylists, props, clothing, cars, and so forth. The photographer has to figure out how to get everything needed, and still stay within the budget the client requires. You photographer will need help from you in two areas regarding finances; first to understand how the money needs to be spent, and second, to get the deposits and final payments in a timely fashion as you promised them. Often art directors make financial promises to photographers without first checking with their accounting department to confirm that they can deliver on those promises. The photographer suffers as a result, and in some cases, the photo shoot doesn’t deliver good pictures because the money didn’t arrive in time.
    5. Inspiration. Creativity comes through the best when a photographer gets excited about the idea behind a photograph. Make the shoot fun, but help them understand the concept, feeling, mood, and thought the photograph has to communicate. A photographer is under a huge amount of pressure to produce great art in a limited amount of time. Help them work past the limitations to reach the goal.

    Dennis Davis Photography
    6. Protection. Everybody has an opinion, and it seems that everyone thinks they should share their opinion with the photographer while they are trying to focus on getting the ultimate shot. The client company’s marketing director; vice president, vice president’s girlfriend, and sales manager all want to put their two cents in. Your job is to protect the photographer from these people and their opinions. Before the shoot starts, make it clear to everyone watching the shoot that all photo direction has to come through you. If someone has an opinion, they need to talk to you about it, and you have to decide if it is worth passing on to the photographer, or if it conflicts with the “big idea” of the picture. Photographers getting conflicting directions from various people at the shoot will get frustrated, and the final artwork will suffer if they cannot stay on track.

    7. Watch the details, but don’t micro-manage. Your photographer has a thousand things to think about during a shoot. Lighting, exposure, composition, reflections, colors, angles – so many details. You can watch for details that the photographer might miss. A model’s dress is wrinkled, the product needs a fresh spray of water, or the product is crooked in the shot. During the shoot, it is the photographer’s job to produce the final image, so leave them alone and let them do their job. However, if there is something they clearly missed, point it out. Just not every 3 minutes.

    http://www.DennisDavisPhotography.com
    8. Look early, and look often. Before the day of the shoot, discuss with your photographer how you will be reviewing the images as they shoot. You do not want to make final decisions about a high budget shoot by looking at the back of the camera. A few minutes after the first few test shots have been taken, download the images to a computer and review the first shots with the photographer, and perhaps the client if you think it will help. Now is the time to make major changes. A camera tethered to a TV monitor during a shoot viewing easier, however often the shots don’t stay on the screen long enough to be truly critical of them. Stop shooting and discuss the shot, and don’t move on to the next shot until you see a large version of the current shot that you can live with.

    Most photographers are hoping with each shoot to work with an art director who will be their friend, guide, mentor, inspiration during the shoot, and then help them get paid quickly. They are hoping for someone who can help them shoot their finest work, and will not settle for second best. All good photographers are hoping for a final photograph that they would be proud to put in their portfolio, to help them get more work. If you do your job correctly, you will have a superb piece of art for your own portfolio as well. 

    Monday, August 6, 2012

    10 Things an Art Director Looks for in a Photographer


    DennisDavisPhotography.com

    And What Keeps Them Coming Back for More


    Personality
    You may create amazing images, but if you work with others you have to be enjoyable to be around, personable, fun and respectful. Your personality is your most important asset. If you are shooting portraits, it’s your personality that gets the model to smile, so you’ve got to be fun. Your honesty has to come through when asked a serious question, because a lot of people are counting on you bringing home the winning shot.

    Punctuality
    I don’t care if you think you might need another memory card for the shoot, if your call time is 9:00 am, then 8:45 am is not a good time to start looking online for a camera store. The shoot won’t start without you there, so cut back on the late night parties when you have a shoot the next day, and set TWO alarms if you want to keep your art director as your best friend.

    Responsibility
    When you give your creative director or art director your word, you must follow it up with actions. Make to-do lists every day, and if you can’t keep track of the preparation that it takes to make a big shoot happen, get a production manager that can. Photographer’s often have to hire food stylists, location scouts, models, clothing stylists, makeup artists, hair stylists, and at times, a fleet of RVs. How are your management skills? What can you do in addition to handling a camera?

    Creativity
    Can you take an idea from an art director, give them exactly what they ask for, and then make it even better? Can you visualize what the client is selling, and help them sell it?  Can you imagine what changing something small that will make a huge change in the final image? Can you make a one bedroom apartment in Kansas City look like a beach house in Malibu? What do you bring to the table that no one else could bring?

    Problem Solving
    With a studio shoot, a photographer has at least some control over their environment, and years of experience would have taught them what tools are most important to have at hand. But on a location shoot, the number of tools available is limited to what you bring with you. Do you need a bigger truck? In fact, learning to do more with less is a gift that the best photographers learn to cultivate.

    Do you need to hide the fact that your set is missing two walls? That’s what shadows are for. Do you need 6 lights and only have two? That’s what reflectors are for. Don’t have reflectors? Look for aluminum foil. Fix the problem, make it work, now. Everyone is waiting, counting on you.
    DennisDavisPhotography.com

    Lighting Genius
    Lighting the single most important thing you bring to the table to give an image your “look”. Other than composition, lighting is it. Read about light, study it, love it and control it. Your art director will look to you, the lighting guru, to create glamour, excitement, mood and atmosphere where there is none. Are you up to the task?

    In Control
    There are 1,004 things that can go wrong on a shoot at any time. However, there are some things you can be in control of. Do you have an extra set of batteries for everything you own? Do you have extra cables for everything that needs them? Have you prepared any assistants, stylists or makeup artists with emails in advance, followed up by phone calls, preparing them for the shoot? Do you have your art director’s cell phone on speed dial? Can you communicate effectively with vendors, teammates, clients, models, and still be on top of what your camera and lights are doing?

    In Command
    Your judgment is final. You are the only one that can say “yes, we have the shot”. You are responsible for getting everyone else involved in making the shot happen the way that you and your art director envision it. Can you get people to smile when you need them to? You can if you are funny, playful and fun. The client’s girlfriend says “I think it would look better if we changed the background color to green” If you don’t agree with that opinion, you better be prepared with a logical reason why not. You are the artist. People are counting on your sense of style to make a great image. Take charge.

    Technically Skilled
    Photography is a crazy marriage of technology and art, and you need to be in control of your tools. The morning of the shoot is not the best time to test out a new toy from the camera store. Your art director is counting on you to know your gear, understand your tools, and give them an accurately exposed, well composed, and in-focus image.

    Love
    If you are getting into photography for the money, try a different career. I am a photographer because I love beauty, I love creating and capturing gorgeous light, and I love making things pretty. You have to learn to love the simplest things, like a bottle of shampoo, and turn it into a hero, a knight in shining armor, answer to every head of hair’s needs. Do you really, really love making great images? Then follow your heart, and the money will come.